How to Make Your LinkedIn Brand Stand Out

What’s your personal brand on LinkedIn? What do you want people to know about you? Have you hyper focused on what differentiates or distinguishes you from someone else? Does someone know your expertise so well that they can recite your elevator pitch when you are not even present? Have you built a virtual sales force for referrals because you have focused on the concept of RICHES IN NICHES? LinkedIn can certainly help you portray your niche,…

Do YOU read the paragraphs on people’s Linkedin profiles? If the answer is NO, then others are not reading YOUR paragraphs either. We are all inundated with so much content daily that we have had to change the way we read. Not only are we doing nonlinear reading, but we are skimming and scanning to get the gist of things … unless it is of very keen personal interest. Check out this article from the Washington…